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A Course on "The Principles and PRACTICE of COPY WRITING"... - Words are the Working Tools... - Advertising Copy & The Writer - The Writer is Bigger than His Ad - Human Appeals in Copy... - The Underlying Principles of Good Copy... - Emoti......
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A Course on "The Principles and PRACTICE of COPY WRITING"... - Words are the Working Tools... - Advertising Copy & The Writer - The Writer is Bigger than His Ad - Human Appeals in Copy... - The Underlying Principles of Good Copy... - Emoti......